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| RadioGlue Newsletter |
September 30, 2008 |
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| About RadioGlue |
 Sales Materials To improve sales in tough economic times, you need to put your best foot forward. Distinguish your station from your competitors with professionally designed sales materials. Media Kits, Proposals, One Sheets and more. For information visit radioglue.com. |
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Do you have a new technology initiative? Let us help you find the right path. Contact RadioGlue for more information. |
 The RadioGlue Newsletter addresses new technologies, and how these technologies may affect the radio industry. It is important for radio professionals to keep on top of the technologies that may define the future of radio. Make sure you join our mailing list to receive the FREE RadioGlue Newsletter and be prepared for what's coming next. |
Are you ready for Radio 2.0?
 What is radio going to look like in the future? There are a lot of opinions, both positive and negative. One strong possibility is that radio is going evolve into something new and exciting - something beyond terrestrial and satellite. A new breed of smartphones are on the streets and shaking things up, including radio. Are you ready for Radio 2.0? [READ MORE] |
Save 20%! Find out how you can save 20% on RadioGlue Media Kits - look for a special offer below. |
 Technology News
Web Radio Darling Pandora Breathes Easier, For Now The House passed a bill that essentially gives Pandora and other Webcasters the ability to negotiate with the music business over royalty rates. [MORE] Americans text more than they talk American cell phone users are sending more text messages than they are making phone calls, according to a Nielsen Mobile survey. [MORE] Ultra Mobile Devices To Sell 200 Million Units By 2013 From just about 10 million units in 2008, shipments of ultra-mobile devices-which include ultra-mobile PCs, netbooks and Mobile Internet Devices (MIDs)-are expected to exceed 200 million in 2013, according to a ABI Research report. [MORE] MySpace Music Puts The Industry On The Right Track MySpace has done something incredible at a big picture level: they've created both a compelling music experience for users as well as a realistic, long term business model for labels and artists in a world where recorded music moves towards free. [MORE] |
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New Tech Tip
 Pre-Rolls - Get The Timing RightPre-roll ads that run prior to the start of your online stream can be a good source of non-traditional revenue. Keeping pre-roll ads short with a compelling call to action will increase the likelihood that the ads will be effective. Your P1 streamers will quickly get aggravated with long pre-roll ads which can cause resentment for your station and your clients. Pre-roll ads should be no longer than 15 seconds, but shorter would be better. Follow the pre-roll ad with a banner on your stream's player where listeners can receive more information. Most listeners won't mind a 10 second delay before they receive your stream but 30 or 60 seconds can get annoying on a daily basis. If you need pre-roll ads created or video footage edited, contact RadioGlue. |
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RadioGlue specializes in creating visuals for the radio industry. RadioGlue can take care of all your visual needs from sales materials and media kits to ads and billboards. Let RadioGlue make your station look as good as it sounds. Contact RadioGlue for a FREE Estimate. |
| Save 20% |
 Save 20% on a 10-page Media Kit! Your sales team is the best at what they do - but they aren't designers. RadioGlue can take your existing sales materials (or your copy and art) and create a presentation that can improve sales - the information is well organized and easy to understand, with a professional appearance that can be carried throughout all of your materials. Let the competition hand out poorly organized and inconsistent sales materials while you give clients a polished presentation that shows you mean business. To take advantage of this offer, contact RadioGlue. |
| Offer Expires: November 30, 2008 | |